‍
Nonprofit email marketing is a form of donor communication that leverages email to connect with supporters. As a crucial component of a nonprofit’s digital strategy, its goals are to cultivate relationships with donors and stakeholders, increase conversions, and encourage ongoing support from existing supporters. You’ll often see various types of nonprofit emails in action, such as newsletters, fundraising appeals, event invitations, and impact reports—all crafted to either engage, inform, or inspire audiences.
‍
Many nonprofits use email marketing platforms to enhance their reach and impact. These platforms allow for customized email design, audience segmentation, personalized messages, and automated scheduling for consistent communication. With built-in analytics, organizations can also track results, optimize performance, and make data-informed decisions to continually improve their email strategies.
‍
‍
One of the key advantages of email marketing is its positive effect on donor retention. In fact, having email addresses for offline donors can boost retention rates by up to 29%.
‍
This is because email allows you to send personalized messages at scale, which builds donor trust and loyalty, and also offers you an affordable way to maintain consistent communication with your donors. Unlike channels like paid advertising that charge per click, email marketing typically operates on a fixed-cost model, meaning you can send as many emails as you like without significantly exhausting your budget.
‍
‍
With 88% of email users checking their inboxes daily, email marketing is also an ideal way to reach and maintain relevancy with your supporters. In fact, 48% of donors say regular email communications will most likely keep them engaged.
‍
Email can be a quick and effective way to share inspiring stories, updates, and calls to action that keep donors connected to your mission. Additionally, email insights reveal patterns in donor engagement, empowering nonprofits to adapt their strategies to forge stronger bonds with their supporter base.
‍
‍
Email marketing consistently delivers the highest return on investment among marketing channels, with every dollar spent generating an impressive average return of $36, according to Statista. A well-crafted nonprofit email strategy drives results at every stage of the funnel—from raising brand awareness and acquiring new donors to nurturing lasting donor relationships.
‍
‍
A major component of nonprofit marketing is building a powerful, recognizable brand. Brand awareness not only helps to differentiate your organization from a noisy landscape but also builds trust among supporters, which is proven to have a positive impact on consumer behavior.
‍
Among donors, email consistently ranks as a favored communication method. With the average person checking for new emails 15 times per day, your audience will likely take note of your communications and your brand.
‍
‍
Nonprofit email marketing also offers the flexibility to reach diverse audiences and achieve specific goals, making it an invaluable tool for boosting engagement and driving donations.
‍
Whether using nurture campaigns to develop new donor relationships or drip campaigns to re-engage lapsed supporters, email ensures an ongoing touchpoint with your audience. And by sharing milestones, showcasing the impact of donations, and expressing gratitude, email helps deepen your connections with supporters and inspire lasting loyalty.
‍
‍
While it might seem obvious, your donors are unique individuals with distinct motivations and interests. They give their time and money to your nonprofit because they feel a deeply personal connection to your cause, often viewing giving as an extension of their personal identity. It’s, therefore, no wonder that donors feel 71% more engaged when they receive a personalized message from an organization.
‍
To effectively tailor your messaging and calls to action, it’s essential to get to know your target audience. Spend some time deep in your database analyzing their behaviors and preferences—from their giving patterns to their engagement frequency to the causes they care most about. This might sound overwhelming, but the payoff is high. A whopping 97% of marketers report a “measurable lift” in business results from personalization.
‍
‍
Unlocking deeper connections with your donors starts with personalization techniques that resonate. A simple yet powerful approach is to thank them for specific actions, such as donating, downloading a report, or attending an event. Showing appreciation makes donors feel valued, fostering loyalty and increasing the likelihood of recurring giving and higher giving.
‍
Another effective personalization strategy involves acknowledging your donors’ milestones. These can be important dates, such as birthdays or the anniversary of their first gift, as well as achievements like reaching a new giving tier or surpassing a donation goal. With 88% of donations coming from just 12% of donors on average, recognizing and retaining these loyal supporters is crucial for long-term success. Â
‍
In your individual emails, also consider personalizing your subject lines to increase open rates. By simply addressing your donor by name, you can increase the chance that your email is opened by 35%.
‍
‍
While one of the best places to communicate with your supporters is in their email inboxes, it’s important to comply with spam and privacy laws. Email compliance goes beyond avoiding fines and penalties; it’s about earning your donors’ trust and improving the effectiveness of your campaigns.
‍
The privacy landscape has become increasingly complex over the last few years, but the principle acts you need to be aware of include:
‍
‍
This can seem like a dizzying amount of information to digest, but crafting compliant nonprofit emails just takes practice—and a good internal process. By following the below best practices, you can rest easy knowing you’re sending lawful fundraising appeals that adhere to the above requirements:
‍
To craft personalized email campaigns that truly resonate with your supporters, donor segmentation is essential. This is the process of dividing your donor base into distinct groups based on shared audience characteristics. In the nonprofit world, common segmentation criteria include:
‍
Analyzing your email marketing and donor data can reveal these insights, allowing you to create meaningful and actionable audiences.
‍
‍
As a nonprofit employee, your time is precious. Instead of spending countless hours sorting through your donor data, responsive CRMs like Virtuous can automatically segment your donor base based on set rules. If you want to create a segment of donors passionate about environmental causes, for example, you can create a rule to automatically categorize donors based on their engagement with conservation-related content, such as registering for an eco-focused event.
‍
Through marketing automation, you can also trigger emails to go out to different segments at the right time. After someone subscribes to your email list or makes their first donation, it’s the perfect time to enroll them in a welcome series to introduce them to different ways they can get involved with your mission. Automated email series not only save you hours every week but can boost reply and engagement rates by 250%.
‍
‍
Once you’ve segmented your donors, the next step is to tailor your communications to align with the motivations and preferences of each unique audience. For instance, recurring donors are often more invested in your nonprofit’s mission than one-time supporters. As a result, they might appreciate more frequent and detailed updates on how their contributions are making an impact.
‍
Donor segmentation also enables you to gain a more data-driven understanding of your supporters to inform decision-making. You can narrow in on giving behavior across groups to improve your understanding of unique donors and anticipate future trends and opportunities. This means you can continually refine your messaging and overall email marketing strategy, resulting in greater engagement and ROI from each segment.
‍
‍
Selecting the right email marketing platform can make all the difference in connecting with your audience.
‍
When reviewing your options, keep in mind that your email design is just as important as your email messaging. A visually appealing email grabs attention and enhances user experience, making recipients more likely to engage and take action. On the flip side, poor design—especially on mobile—can lead to higher unsubscribe rates. This is why you need an email marketing platform with strong design capabilities.
‍
Additionally, as a nonprofit marketer, measuring the impact of your email marketing is critical. Your email provider should offer the tools to measure the KPIs for nonprofits, such as open rates, click-through rates, and conversion rates. This way, you can analyze your results, refine your approach, and better connect with supporters.
‍
‍
Platforms like Virtuous make creating visually attractive emails accessible to team members with varying levels of technical expertise. For users with limited technical knowledge, it offers a code-free, drag-and-drop interface to design branded and reusable templates in minutes. And for those with more design expertise, it provides the option to create fully customizable designs from scratch with an HTML editor.
‍
[Opportunity to add product screenshot]
‍
Virtuous also empowers you to A/B test your email designs and gauge which versions best engage your donors. You can therefore refine your overall design strategy and move forward with layouts proven to drive impact.
‍
‍
On a basic level, your email marketing platform should provide insight into key metrics, like how many donors are opening your emails and clicking on your calls to action.
‍
For an even more data-driven approach, select an email marketing tool that integrates directly with your nonprofit CRM. Responsive donor management platforms like Virtuous enable you to seamlessly unify your tech stack—from CRM to email marketing to volunteer management—into a single platform. This enables you to easily leverage information around your donors, such as giving patterns or preferred causes, to create purposeful segments and send personalized messages that drive impact.
‍
‍See how Virtuous can transform your email marketing—request a demo today and experience responsive fundraising in action.
‍
‍
A strong email marketing strategy is ultimately built on a foundation of customization, personalization, and CRM analytics.
‍
Make sure your campaigns are intentional and centered around clear objectives, such as deepening relationships with recurring supporters or re-engaging lapsed donors. To maximize impact, establish timelines that enable you to deliver the right message at the right moment. This could involve developing a drip campaign ahead of GivingTuesday  or scheduling targeted reminders leading up to an event.
‍
Don’t forget that your donors also want to connect with you on a deeper level beyond just financial contributions. Take advantage of your nonprofit data to truly understand your subscribers and craft messages that speak to them personally. By segmenting your audience into groups based on relevant criteria, you can deliver content that aligns with their unique donor journey. This approach leads to improved engagement, stronger relationships with your donors, and ultimately, increased giving.
‍
Finally, never underestimate the power of a strong subject line and eye-catching design.
‍
Approximately 64% of people decide whether to open or delete emails based solely on the subject line, so ensure that yours is optimized. An effective subject line is concise (ideally 30 to 40 characters to ensure the full subject line is visible on mobile devices), creates a sense of urgency or curiosity, and is personalized when possible. Pair this with a visually appealing email design, and you’ll not only encourage your donor to open your email but spring into action with your message.
‍
With the right combination of strategy, data, and creativity, you’ll be well on your way to enhancing your nonprofit’s email marketing and fundraising success.
‍
‍
Great nonprofit marketing teams focus on clear goals to achieve meaningful results. One of the most popular goal-setting frameworks to follow is the SMART system. This method enables you to set goals that promote growth while remaining realistic.
‍
SMART is an acronym for:
‍
While setting goals is pivotal to your nonprofit’s success, ensuring that those goals are shared across your organization is equally important. Transparent goal setting is an excellent (and fairly easy) way to strengthen team unity, motivation, and direction. Your team will have a clear sense of where they’re headed, and they’ll look forward to getting there. And don’t forget to celebrate your wins along the way.
‍
‍
Virtuous is the responsive fundraising software platform proven to help nonprofits increase generosity through personalization, data intelligence, and modern technology. Our platform’s built-in marketing tools empower you to segment your audience effectively and craft tailored messages that resonate, leading to higher engagement and greater giving.
‍
Start optimizing your campaigns with tailored email solutions that drive results for your mission—book a demo today.
‍
Nonprofit email marketing is a form of donor communication that leverages email to connect with supporters. As a crucial component of a nonprofit’s digital strategy, its goals are to cultivate relationships with donors and stakeholders, increase conversions, and encourage ongoing support from existing supporters. You’ll often see various types of nonprofit emails in action, such as newsletters, fundraising appeals, event invitations, and impact reports—all crafted to either engage, inform, or inspire audiences.
‍
Many nonprofits use email marketing platforms to enhance their reach and impact. These platforms allow for customized email design, audience segmentation, personalized messages, and automated scheduling for consistent communication. With built-in analytics, organizations can also track results, optimize performance, and make data-informed decisions to continually improve their email strategies.
‍
‍
One of the key advantages of email marketing is its positive effect on donor retention. In fact, having email addresses for offline donors can boost retention rates by up to 29%.
‍
This is because email allows you to send personalized messages at scale, which builds donor trust and loyalty, and also offers you an affordable way to maintain consistent communication with your donors. Unlike channels like paid advertising that charge per click, email marketing typically operates on a fixed-cost model, meaning you can send as many emails as you like without significantly exhausting your budget.
‍
‍
With 88% of email users checking their inboxes daily, email marketing is also an ideal way to reach and maintain relevancy with your supporters. In fact, 48% of donors say regular email communications will most likely keep them engaged.
‍
Email can be a quick and effective way to share inspiring stories, updates, and calls to action that keep donors connected to your mission. Additionally, email insights reveal patterns in donor engagement, empowering nonprofits to adapt their strategies to forge stronger bonds with their supporter base.
‍
‍
Email marketing consistently delivers the highest return on investment among marketing channels, with every dollar spent generating an impressive average return of $36, according to Statista. A well-crafted nonprofit email strategy drives results at every stage of the funnel—from raising brand awareness and acquiring new donors to nurturing lasting donor relationships.
‍
‍
A major component of nonprofit marketing is building a powerful, recognizable brand. Brand awareness not only helps to differentiate your organization from a noisy landscape but also builds trust among supporters, which is proven to have a positive impact on consumer behavior.
‍
Among donors, email consistently ranks as a favored communication method. With the average person checking for new emails 15 times per day, your audience will likely take note of your communications and your brand.
‍
‍
Nonprofit email marketing also offers the flexibility to reach diverse audiences and achieve specific goals, making it an invaluable tool for boosting engagement and driving donations.
‍
Whether using nurture campaigns to develop new donor relationships or drip campaigns to re-engage lapsed supporters, email ensures an ongoing touchpoint with your audience. And by sharing milestones, showcasing the impact of donations, and expressing gratitude, email helps deepen your connections with supporters and inspire lasting loyalty.
‍
‍
While it might seem obvious, your donors are unique individuals with distinct motivations and interests. They give their time and money to your nonprofit because they feel a deeply personal connection to your cause, often viewing giving as an extension of their personal identity. It’s, therefore, no wonder that donors feel 71% more engaged when they receive a personalized message from an organization.
‍
To effectively tailor your messaging and calls to action, it’s essential to get to know your target audience. Spend some time deep in your database analyzing their behaviors and preferences—from their giving patterns to their engagement frequency to the causes they care most about. This might sound overwhelming, but the payoff is high. A whopping 97% of marketers report a “measurable lift” in business results from personalization.
‍
‍
Unlocking deeper connections with your donors starts with personalization techniques that resonate. A simple yet powerful approach is to thank them for specific actions, such as donating, downloading a report, or attending an event. Showing appreciation makes donors feel valued, fostering loyalty and increasing the likelihood of recurring giving and higher giving.
‍
Another effective personalization strategy involves acknowledging your donors’ milestones. These can be important dates, such as birthdays or the anniversary of their first gift, as well as achievements like reaching a new giving tier or surpassing a donation goal. With 88% of donations coming from just 12% of donors on average, recognizing and retaining these loyal supporters is crucial for long-term success. Â
‍
In your individual emails, also consider personalizing your subject lines to increase open rates. By simply addressing your donor by name, you can increase the chance that your email is opened by 35%.
‍
‍
While one of the best places to communicate with your supporters is in their email inboxes, it’s important to comply with spam and privacy laws. Email compliance goes beyond avoiding fines and penalties; it’s about earning your donors’ trust and improving the effectiveness of your campaigns.
‍
The privacy landscape has become increasingly complex over the last few years, but the principle acts you need to be aware of include:
‍
‍
This can seem like a dizzying amount of information to digest, but crafting compliant nonprofit emails just takes practice—and a good internal process. By following the below best practices, you can rest easy knowing you’re sending lawful fundraising appeals that adhere to the above requirements:
‍
To craft personalized email campaigns that truly resonate with your supporters, donor segmentation is essential. This is the process of dividing your donor base into distinct groups based on shared audience characteristics. In the nonprofit world, common segmentation criteria include:
‍
Analyzing your email marketing and donor data can reveal these insights, allowing you to create meaningful and actionable audiences.
‍
‍
As a nonprofit employee, your time is precious. Instead of spending countless hours sorting through your donor data, responsive CRMs like Virtuous can automatically segment your donor base based on set rules. If you want to create a segment of donors passionate about environmental causes, for example, you can create a rule to automatically categorize donors based on their engagement with conservation-related content, such as registering for an eco-focused event.
‍
Through marketing automation, you can also trigger emails to go out to different segments at the right time. After someone subscribes to your email list or makes their first donation, it’s the perfect time to enroll them in a welcome series to introduce them to different ways they can get involved with your mission. Automated email series not only save you hours every week but can boost reply and engagement rates by 250%.
‍
‍
Once you’ve segmented your donors, the next step is to tailor your communications to align with the motivations and preferences of each unique audience. For instance, recurring donors are often more invested in your nonprofit’s mission than one-time supporters. As a result, they might appreciate more frequent and detailed updates on how their contributions are making an impact.
‍
Donor segmentation also enables you to gain a more data-driven understanding of your supporters to inform decision-making. You can narrow in on giving behavior across groups to improve your understanding of unique donors and anticipate future trends and opportunities. This means you can continually refine your messaging and overall email marketing strategy, resulting in greater engagement and ROI from each segment.
‍
‍
Selecting the right email marketing platform can make all the difference in connecting with your audience.
‍
When reviewing your options, keep in mind that your email design is just as important as your email messaging. A visually appealing email grabs attention and enhances user experience, making recipients more likely to engage and take action. On the flip side, poor design—especially on mobile—can lead to higher unsubscribe rates. This is why you need an email marketing platform with strong design capabilities.
‍
Additionally, as a nonprofit marketer, measuring the impact of your email marketing is critical. Your email provider should offer the tools to measure the KPIs for nonprofits, such as open rates, click-through rates, and conversion rates. This way, you can analyze your results, refine your approach, and better connect with supporters.
‍
‍
Platforms like Virtuous make creating visually attractive emails accessible to team members with varying levels of technical expertise. For users with limited technical knowledge, it offers a code-free, drag-and-drop interface to design branded and reusable templates in minutes. And for those with more design expertise, it provides the option to create fully customizable designs from scratch with an HTML editor.
‍
[Opportunity to add product screenshot]
‍
Virtuous also empowers you to A/B test your email designs and gauge which versions best engage your donors. You can therefore refine your overall design strategy and move forward with layouts proven to drive impact.
‍
‍
On a basic level, your email marketing platform should provide insight into key metrics, like how many donors are opening your emails and clicking on your calls to action.
‍
For an even more data-driven approach, select an email marketing tool that integrates directly with your nonprofit CRM. Responsive donor management platforms like Virtuous enable you to seamlessly unify your tech stack—from CRM to email marketing to volunteer management—into a single platform. This enables you to easily leverage information around your donors, such as giving patterns or preferred causes, to create purposeful segments and send personalized messages that drive impact.
‍
‍See how Virtuous can transform your email marketing—request a demo today and experience responsive fundraising in action.
‍
‍
A strong email marketing strategy is ultimately built on a foundation of customization, personalization, and CRM analytics.
‍
Make sure your campaigns are intentional and centered around clear objectives, such as deepening relationships with recurring supporters or re-engaging lapsed donors. To maximize impact, establish timelines that enable you to deliver the right message at the right moment. This could involve developing a drip campaign ahead of GivingTuesday  or scheduling targeted reminders leading up to an event.
‍
Don’t forget that your donors also want to connect with you on a deeper level beyond just financial contributions. Take advantage of your nonprofit data to truly understand your subscribers and craft messages that speak to them personally. By segmenting your audience into groups based on relevant criteria, you can deliver content that aligns with their unique donor journey. This approach leads to improved engagement, stronger relationships with your donors, and ultimately, increased giving.
‍
Finally, never underestimate the power of a strong subject line and eye-catching design.
‍
Approximately 64% of people decide whether to open or delete emails based solely on the subject line, so ensure that yours is optimized. An effective subject line is concise (ideally 30 to 40 characters to ensure the full subject line is visible on mobile devices), creates a sense of urgency or curiosity, and is personalized when possible. Pair this with a visually appealing email design, and you’ll not only encourage your donor to open your email but spring into action with your message.
‍
With the right combination of strategy, data, and creativity, you’ll be well on your way to enhancing your nonprofit’s email marketing and fundraising success.
‍
‍
Great nonprofit marketing teams focus on clear goals to achieve meaningful results. One of the most popular goal-setting frameworks to follow is the SMART system. This method enables you to set goals that promote growth while remaining realistic.
‍
SMART is an acronym for:
‍
While setting goals is pivotal to your nonprofit’s success, ensuring that those goals are shared across your organization is equally important. Transparent goal setting is an excellent (and fairly easy) way to strengthen team unity, motivation, and direction. Your team will have a clear sense of where they’re headed, and they’ll look forward to getting there. And don’t forget to celebrate your wins along the way.
‍
‍
Virtuous is the responsive fundraising software platform proven to help nonprofits increase generosity through personalization, data intelligence, and modern technology. Our platform’s built-in marketing tools empower you to segment your audience effectively and craft tailored messages that resonate, leading to higher engagement and greater giving.
‍
Start optimizing your campaigns with tailored email solutions that drive results for your mission—book a demo today.
‍
Nonprofit email marketing is a form of donor communication that leverages email to connect with supporters. As a crucial component of a nonprofit’s digital strategy, its goals are to cultivate relationships with donors and stakeholders, increase conversions, and encourage ongoing support from existing supporters. You’ll often see various types of nonprofit emails in action, such as newsletters, fundraising appeals, event invitations, and impact reports—all crafted to either engage, inform, or inspire audiences.
‍
Many nonprofits use email marketing platforms to enhance their reach and impact. These platforms allow for customized email design, audience segmentation, personalized messages, and automated scheduling for consistent communication. With built-in analytics, organizations can also track results, optimize performance, and make data-informed decisions to continually improve their email strategies.
‍
‍
One of the key advantages of email marketing is its positive effect on donor retention. In fact, having email addresses for offline donors can boost retention rates by up to 29%.
‍
This is because email allows you to send personalized messages at scale, which builds donor trust and loyalty, and also offers you an affordable way to maintain consistent communication with your donors. Unlike channels like paid advertising that charge per click, email marketing typically operates on a fixed-cost model, meaning you can send as many emails as you like without significantly exhausting your budget.
‍
‍
With 88% of email users checking their inboxes daily, email marketing is also an ideal way to reach and maintain relevancy with your supporters. In fact, 48% of donors say regular email communications will most likely keep them engaged.
‍
Email can be a quick and effective way to share inspiring stories, updates, and calls to action that keep donors connected to your mission. Additionally, email insights reveal patterns in donor engagement, empowering nonprofits to adapt their strategies to forge stronger bonds with their supporter base.
‍
‍
Email marketing consistently delivers the highest return on investment among marketing channels, with every dollar spent generating an impressive average return of $36, according to Statista. A well-crafted nonprofit email strategy drives results at every stage of the funnel—from raising brand awareness and acquiring new donors to nurturing lasting donor relationships.
‍
‍
A major component of nonprofit marketing is building a powerful, recognizable brand. Brand awareness not only helps to differentiate your organization from a noisy landscape but also builds trust among supporters, which is proven to have a positive impact on consumer behavior.
‍
Among donors, email consistently ranks as a favored communication method. With the average person checking for new emails 15 times per day, your audience will likely take note of your communications and your brand.
‍
‍
Nonprofit email marketing also offers the flexibility to reach diverse audiences and achieve specific goals, making it an invaluable tool for boosting engagement and driving donations.
‍
Whether using nurture campaigns to develop new donor relationships or drip campaigns to re-engage lapsed supporters, email ensures an ongoing touchpoint with your audience. And by sharing milestones, showcasing the impact of donations, and expressing gratitude, email helps deepen your connections with supporters and inspire lasting loyalty.
‍
‍
While it might seem obvious, your donors are unique individuals with distinct motivations and interests. They give their time and money to your nonprofit because they feel a deeply personal connection to your cause, often viewing giving as an extension of their personal identity. It’s, therefore, no wonder that donors feel 71% more engaged when they receive a personalized message from an organization.
‍
To effectively tailor your messaging and calls to action, it’s essential to get to know your target audience. Spend some time deep in your database analyzing their behaviors and preferences—from their giving patterns to their engagement frequency to the causes they care most about. This might sound overwhelming, but the payoff is high. A whopping 97% of marketers report a “measurable lift” in business results from personalization.
‍
‍
Unlocking deeper connections with your donors starts with personalization techniques that resonate. A simple yet powerful approach is to thank them for specific actions, such as donating, downloading a report, or attending an event. Showing appreciation makes donors feel valued, fostering loyalty and increasing the likelihood of recurring giving and higher giving.
‍
Another effective personalization strategy involves acknowledging your donors’ milestones. These can be important dates, such as birthdays or the anniversary of their first gift, as well as achievements like reaching a new giving tier or surpassing a donation goal. With 88% of donations coming from just 12% of donors on average, recognizing and retaining these loyal supporters is crucial for long-term success. Â
‍
In your individual emails, also consider personalizing your subject lines to increase open rates. By simply addressing your donor by name, you can increase the chance that your email is opened by 35%.
‍
‍
While one of the best places to communicate with your supporters is in their email inboxes, it’s important to comply with spam and privacy laws. Email compliance goes beyond avoiding fines and penalties; it’s about earning your donors’ trust and improving the effectiveness of your campaigns.
‍
The privacy landscape has become increasingly complex over the last few years, but the principle acts you need to be aware of include:
‍
‍
This can seem like a dizzying amount of information to digest, but crafting compliant nonprofit emails just takes practice—and a good internal process. By following the below best practices, you can rest easy knowing you’re sending lawful fundraising appeals that adhere to the above requirements:
‍
To craft personalized email campaigns that truly resonate with your supporters, donor segmentation is essential. This is the process of dividing your donor base into distinct groups based on shared audience characteristics. In the nonprofit world, common segmentation criteria include:
‍
Analyzing your email marketing and donor data can reveal these insights, allowing you to create meaningful and actionable audiences.
‍
‍
As a nonprofit employee, your time is precious. Instead of spending countless hours sorting through your donor data, responsive CRMs like Virtuous can automatically segment your donor base based on set rules. If you want to create a segment of donors passionate about environmental causes, for example, you can create a rule to automatically categorize donors based on their engagement with conservation-related content, such as registering for an eco-focused event.
‍
Through marketing automation, you can also trigger emails to go out to different segments at the right time. After someone subscribes to your email list or makes their first donation, it’s the perfect time to enroll them in a welcome series to introduce them to different ways they can get involved with your mission. Automated email series not only save you hours every week but can boost reply and engagement rates by 250%.
‍
‍
Once you’ve segmented your donors, the next step is to tailor your communications to align with the motivations and preferences of each unique audience. For instance, recurring donors are often more invested in your nonprofit’s mission than one-time supporters. As a result, they might appreciate more frequent and detailed updates on how their contributions are making an impact.
‍
Donor segmentation also enables you to gain a more data-driven understanding of your supporters to inform decision-making. You can narrow in on giving behavior across groups to improve your understanding of unique donors and anticipate future trends and opportunities. This means you can continually refine your messaging and overall email marketing strategy, resulting in greater engagement and ROI from each segment.
‍
‍
Selecting the right email marketing platform can make all the difference in connecting with your audience.
‍
When reviewing your options, keep in mind that your email design is just as important as your email messaging. A visually appealing email grabs attention and enhances user experience, making recipients more likely to engage and take action. On the flip side, poor design—especially on mobile—can lead to higher unsubscribe rates. This is why you need an email marketing platform with strong design capabilities.
‍
Additionally, as a nonprofit marketer, measuring the impact of your email marketing is critical. Your email provider should offer the tools to measure the KPIs for nonprofits, such as open rates, click-through rates, and conversion rates. This way, you can analyze your results, refine your approach, and better connect with supporters.
‍
‍
Platforms like Virtuous make creating visually attractive emails accessible to team members with varying levels of technical expertise. For users with limited technical knowledge, it offers a code-free, drag-and-drop interface to design branded and reusable templates in minutes. And for those with more design expertise, it provides the option to create fully customizable designs from scratch with an HTML editor.
‍
[Opportunity to add product screenshot]
‍
Virtuous also empowers you to A/B test your email designs and gauge which versions best engage your donors. You can therefore refine your overall design strategy and move forward with layouts proven to drive impact.
‍
‍
On a basic level, your email marketing platform should provide insight into key metrics, like how many donors are opening your emails and clicking on your calls to action.
‍
For an even more data-driven approach, select an email marketing tool that integrates directly with your nonprofit CRM. Responsive donor management platforms like Virtuous enable you to seamlessly unify your tech stack—from CRM to email marketing to volunteer management—into a single platform. This enables you to easily leverage information around your donors, such as giving patterns or preferred causes, to create purposeful segments and send personalized messages that drive impact.
‍
‍See how Virtuous can transform your email marketing—request a demo today and experience responsive fundraising in action.
‍
‍
A strong email marketing strategy is ultimately built on a foundation of customization, personalization, and CRM analytics.
‍
Make sure your campaigns are intentional and centered around clear objectives, such as deepening relationships with recurring supporters or re-engaging lapsed donors. To maximize impact, establish timelines that enable you to deliver the right message at the right moment. This could involve developing a drip campaign ahead of GivingTuesday  or scheduling targeted reminders leading up to an event.
‍
Don’t forget that your donors also want to connect with you on a deeper level beyond just financial contributions. Take advantage of your nonprofit data to truly understand your subscribers and craft messages that speak to them personally. By segmenting your audience into groups based on relevant criteria, you can deliver content that aligns with their unique donor journey. This approach leads to improved engagement, stronger relationships with your donors, and ultimately, increased giving.
‍
Finally, never underestimate the power of a strong subject line and eye-catching design.
‍
Approximately 64% of people decide whether to open or delete emails based solely on the subject line, so ensure that yours is optimized. An effective subject line is concise (ideally 30 to 40 characters to ensure the full subject line is visible on mobile devices), creates a sense of urgency or curiosity, and is personalized when possible. Pair this with a visually appealing email design, and you’ll not only encourage your donor to open your email but spring into action with your message.
‍
With the right combination of strategy, data, and creativity, you’ll be well on your way to enhancing your nonprofit’s email marketing and fundraising success.
‍
‍
Great nonprofit marketing teams focus on clear goals to achieve meaningful results. One of the most popular goal-setting frameworks to follow is the SMART system. This method enables you to set goals that promote growth while remaining realistic.
‍
SMART is an acronym for:
‍
While setting goals is pivotal to your nonprofit’s success, ensuring that those goals are shared across your organization is equally important. Transparent goal setting is an excellent (and fairly easy) way to strengthen team unity, motivation, and direction. Your team will have a clear sense of where they’re headed, and they’ll look forward to getting there. And don’t forget to celebrate your wins along the way.
‍
‍
Virtuous is the responsive fundraising software platform proven to help nonprofits increase generosity through personalization, data intelligence, and modern technology. Our platform’s built-in marketing tools empower you to segment your audience effectively and craft tailored messages that resonate, leading to higher engagement and greater giving.
‍
Start optimizing your campaigns with tailored email solutions that drive results for your mission—book a demo today.
‍
Nonprofit email marketing is a form of donor communication that leverages email to connect with supporters. As a crucial component of a nonprofit’s digital strategy, its goals are to cultivate relationships with donors and stakeholders, increase conversions, and encourage ongoing support from existing supporters. You’ll often see various types of nonprofit emails in action, such as newsletters, fundraising appeals, event invitations, and impact reports—all crafted to either engage, inform, or inspire audiences.
‍
Many nonprofits use email marketing platforms to enhance their reach and impact. These platforms allow for customized email design, audience segmentation, personalized messages, and automated scheduling for consistent communication. With built-in analytics, organizations can also track results, optimize performance, and make data-informed decisions to continually improve their email strategies.
‍
‍
One of the key advantages of email marketing is its positive effect on donor retention. In fact, having email addresses for offline donors can boost retention rates by up to 29%.
‍
This is because email allows you to send personalized messages at scale, which builds donor trust and loyalty, and also offers you an affordable way to maintain consistent communication with your donors. Unlike channels like paid advertising that charge per click, email marketing typically operates on a fixed-cost model, meaning you can send as many emails as you like without significantly exhausting your budget.
‍
‍
With 88% of email users checking their inboxes daily, email marketing is also an ideal way to reach and maintain relevancy with your supporters. In fact, 48% of donors say regular email communications will most likely keep them engaged.
‍
Email can be a quick and effective way to share inspiring stories, updates, and calls to action that keep donors connected to your mission. Additionally, email insights reveal patterns in donor engagement, empowering nonprofits to adapt their strategies to forge stronger bonds with their supporter base.
‍
‍
Email marketing consistently delivers the highest return on investment among marketing channels, with every dollar spent generating an impressive average return of $36, according to Statista. A well-crafted nonprofit email strategy drives results at every stage of the funnel—from raising brand awareness and acquiring new donors to nurturing lasting donor relationships.
‍
‍
A major component of nonprofit marketing is building a powerful, recognizable brand. Brand awareness not only helps to differentiate your organization from a noisy landscape but also builds trust among supporters, which is proven to have a positive impact on consumer behavior.
‍
Among donors, email consistently ranks as a favored communication method. With the average person checking for new emails 15 times per day, your audience will likely take note of your communications and your brand.
‍
‍
Nonprofit email marketing also offers the flexibility to reach diverse audiences and achieve specific goals, making it an invaluable tool for boosting engagement and driving donations.
‍
Whether using nurture campaigns to develop new donor relationships or drip campaigns to re-engage lapsed supporters, email ensures an ongoing touchpoint with your audience. And by sharing milestones, showcasing the impact of donations, and expressing gratitude, email helps deepen your connections with supporters and inspire lasting loyalty.
‍
‍
While it might seem obvious, your donors are unique individuals with distinct motivations and interests. They give their time and money to your nonprofit because they feel a deeply personal connection to your cause, often viewing giving as an extension of their personal identity. It’s, therefore, no wonder that donors feel 71% more engaged when they receive a personalized message from an organization.
‍
To effectively tailor your messaging and calls to action, it’s essential to get to know your target audience. Spend some time deep in your database analyzing their behaviors and preferences—from their giving patterns to their engagement frequency to the causes they care most about. This might sound overwhelming, but the payoff is high. A whopping 97% of marketers report a “measurable lift” in business results from personalization.
‍
‍
Unlocking deeper connections with your donors starts with personalization techniques that resonate. A simple yet powerful approach is to thank them for specific actions, such as donating, downloading a report, or attending an event. Showing appreciation makes donors feel valued, fostering loyalty and increasing the likelihood of recurring giving and higher giving.
‍
Another effective personalization strategy involves acknowledging your donors’ milestones. These can be important dates, such as birthdays or the anniversary of their first gift, as well as achievements like reaching a new giving tier or surpassing a donation goal. With 88% of donations coming from just 12% of donors on average, recognizing and retaining these loyal supporters is crucial for long-term success. Â
‍
In your individual emails, also consider personalizing your subject lines to increase open rates. By simply addressing your donor by name, you can increase the chance that your email is opened by 35%.
‍
‍
While one of the best places to communicate with your supporters is in their email inboxes, it’s important to comply with spam and privacy laws. Email compliance goes beyond avoiding fines and penalties; it’s about earning your donors’ trust and improving the effectiveness of your campaigns.
‍
The privacy landscape has become increasingly complex over the last few years, but the principle acts you need to be aware of include:
‍
‍
This can seem like a dizzying amount of information to digest, but crafting compliant nonprofit emails just takes practice—and a good internal process. By following the below best practices, you can rest easy knowing you’re sending lawful fundraising appeals that adhere to the above requirements:
‍
To craft personalized email campaigns that truly resonate with your supporters, donor segmentation is essential. This is the process of dividing your donor base into distinct groups based on shared audience characteristics. In the nonprofit world, common segmentation criteria include:
‍
Analyzing your email marketing and donor data can reveal these insights, allowing you to create meaningful and actionable audiences.
‍
‍
As a nonprofit employee, your time is precious. Instead of spending countless hours sorting through your donor data, responsive CRMs like Virtuous can automatically segment your donor base based on set rules. If you want to create a segment of donors passionate about environmental causes, for example, you can create a rule to automatically categorize donors based on their engagement with conservation-related content, such as registering for an eco-focused event.
‍
Through marketing automation, you can also trigger emails to go out to different segments at the right time. After someone subscribes to your email list or makes their first donation, it’s the perfect time to enroll them in a welcome series to introduce them to different ways they can get involved with your mission. Automated email series not only save you hours every week but can boost reply and engagement rates by 250%.
‍
‍
Once you’ve segmented your donors, the next step is to tailor your communications to align with the motivations and preferences of each unique audience. For instance, recurring donors are often more invested in your nonprofit’s mission than one-time supporters. As a result, they might appreciate more frequent and detailed updates on how their contributions are making an impact.
‍
Donor segmentation also enables you to gain a more data-driven understanding of your supporters to inform decision-making. You can narrow in on giving behavior across groups to improve your understanding of unique donors and anticipate future trends and opportunities. This means you can continually refine your messaging and overall email marketing strategy, resulting in greater engagement and ROI from each segment.
‍
‍
Selecting the right email marketing platform can make all the difference in connecting with your audience.
‍
When reviewing your options, keep in mind that your email design is just as important as your email messaging. A visually appealing email grabs attention and enhances user experience, making recipients more likely to engage and take action. On the flip side, poor design—especially on mobile—can lead to higher unsubscribe rates. This is why you need an email marketing platform with strong design capabilities.
‍
Additionally, as a nonprofit marketer, measuring the impact of your email marketing is critical. Your email provider should offer the tools to measure the KPIs for nonprofits, such as open rates, click-through rates, and conversion rates. This way, you can analyze your results, refine your approach, and better connect with supporters.
‍
‍
Platforms like Virtuous make creating visually attractive emails accessible to team members with varying levels of technical expertise. For users with limited technical knowledge, it offers a code-free, drag-and-drop interface to design branded and reusable templates in minutes. And for those with more design expertise, it provides the option to create fully customizable designs from scratch with an HTML editor.
‍
[Opportunity to add product screenshot]
‍
Virtuous also empowers you to A/B test your email designs and gauge which versions best engage your donors. You can therefore refine your overall design strategy and move forward with layouts proven to drive impact.
‍
‍
On a basic level, your email marketing platform should provide insight into key metrics, like how many donors are opening your emails and clicking on your calls to action.
‍
For an even more data-driven approach, select an email marketing tool that integrates directly with your nonprofit CRM. Responsive donor management platforms like Virtuous enable you to seamlessly unify your tech stack—from CRM to email marketing to volunteer management—into a single platform. This enables you to easily leverage information around your donors, such as giving patterns or preferred causes, to create purposeful segments and send personalized messages that drive impact.
‍
‍See how Virtuous can transform your email marketing—request a demo today and experience responsive fundraising in action.
‍
‍
A strong email marketing strategy is ultimately built on a foundation of customization, personalization, and CRM analytics.
‍
Make sure your campaigns are intentional and centered around clear objectives, such as deepening relationships with recurring supporters or re-engaging lapsed donors. To maximize impact, establish timelines that enable you to deliver the right message at the right moment. This could involve developing a drip campaign ahead of GivingTuesday  or scheduling targeted reminders leading up to an event.
‍
Don’t forget that your donors also want to connect with you on a deeper level beyond just financial contributions. Take advantage of your nonprofit data to truly understand your subscribers and craft messages that speak to them personally. By segmenting your audience into groups based on relevant criteria, you can deliver content that aligns with their unique donor journey. This approach leads to improved engagement, stronger relationships with your donors, and ultimately, increased giving.
‍
Finally, never underestimate the power of a strong subject line and eye-catching design.
‍
Approximately 64% of people decide whether to open or delete emails based solely on the subject line, so ensure that yours is optimized. An effective subject line is concise (ideally 30 to 40 characters to ensure the full subject line is visible on mobile devices), creates a sense of urgency or curiosity, and is personalized when possible. Pair this with a visually appealing email design, and you’ll not only encourage your donor to open your email but spring into action with your message.
‍
With the right combination of strategy, data, and creativity, you’ll be well on your way to enhancing your nonprofit’s email marketing and fundraising success.
‍
‍
Great nonprofit marketing teams focus on clear goals to achieve meaningful results. One of the most popular goal-setting frameworks to follow is the SMART system. This method enables you to set goals that promote growth while remaining realistic.
‍
SMART is an acronym for:
‍
While setting goals is pivotal to your nonprofit’s success, ensuring that those goals are shared across your organization is equally important. Transparent goal setting is an excellent (and fairly easy) way to strengthen team unity, motivation, and direction. Your team will have a clear sense of where they’re headed, and they’ll look forward to getting there. And don’t forget to celebrate your wins along the way.
‍
‍
Virtuous is the responsive fundraising software platform proven to help nonprofits increase generosity through personalization, data intelligence, and modern technology. Our platform’s built-in marketing tools empower you to segment your audience effectively and craft tailored messages that resonate, leading to higher engagement and greater giving.
‍
Start optimizing your campaigns with tailored email solutions that drive results for your mission—book a demo today.
‍
Nonprofit email marketing is a form of donor communication that leverages email to connect with supporters. As a crucial component of a nonprofit’s digital strategy, its goals are to cultivate relationships with donors and stakeholders, increase conversions, and encourage ongoing support from existing supporters. You’ll often see various types of nonprofit emails in action, such as newsletters, fundraising appeals, event invitations, and impact reports—all crafted to either engage, inform, or inspire audiences.
‍
Many nonprofits use email marketing platforms to enhance their reach and impact. These platforms allow for customized email design, audience segmentation, personalized messages, and automated scheduling for consistent communication. With built-in analytics, organizations can also track results, optimize performance, and make data-informed decisions to continually improve their email strategies.
‍
‍
One of the key advantages of email marketing is its positive effect on donor retention. In fact, having email addresses for offline donors can boost retention rates by up to 29%.
‍
This is because email allows you to send personalized messages at scale, which builds donor trust and loyalty, and also offers you an affordable way to maintain consistent communication with your donors. Unlike channels like paid advertising that charge per click, email marketing typically operates on a fixed-cost model, meaning you can send as many emails as you like without significantly exhausting your budget.
‍
‍
With 88% of email users checking their inboxes daily, email marketing is also an ideal way to reach and maintain relevancy with your supporters. In fact, 48% of donors say regular email communications will most likely keep them engaged.
‍
Email can be a quick and effective way to share inspiring stories, updates, and calls to action that keep donors connected to your mission. Additionally, email insights reveal patterns in donor engagement, empowering nonprofits to adapt their strategies to forge stronger bonds with their supporter base.
‍
‍
Email marketing consistently delivers the highest return on investment among marketing channels, with every dollar spent generating an impressive average return of $36, according to Statista. A well-crafted nonprofit email strategy drives results at every stage of the funnel—from raising brand awareness and acquiring new donors to nurturing lasting donor relationships.
‍
‍
A major component of nonprofit marketing is building a powerful, recognizable brand. Brand awareness not only helps to differentiate your organization from a noisy landscape but also builds trust among supporters, which is proven to have a positive impact on consumer behavior.
‍
Among donors, email consistently ranks as a favored communication method. With the average person checking for new emails 15 times per day, your audience will likely take note of your communications and your brand.
‍
‍
Nonprofit email marketing also offers the flexibility to reach diverse audiences and achieve specific goals, making it an invaluable tool for boosting engagement and driving donations.
‍
Whether using nurture campaigns to develop new donor relationships or drip campaigns to re-engage lapsed supporters, email ensures an ongoing touchpoint with your audience. And by sharing milestones, showcasing the impact of donations, and expressing gratitude, email helps deepen your connections with supporters and inspire lasting loyalty.
‍
‍
While it might seem obvious, your donors are unique individuals with distinct motivations and interests. They give their time and money to your nonprofit because they feel a deeply personal connection to your cause, often viewing giving as an extension of their personal identity. It’s, therefore, no wonder that donors feel 71% more engaged when they receive a personalized message from an organization.
‍
To effectively tailor your messaging and calls to action, it’s essential to get to know your target audience. Spend some time deep in your database analyzing their behaviors and preferences—from their giving patterns to their engagement frequency to the causes they care most about. This might sound overwhelming, but the payoff is high. A whopping 97% of marketers report a “measurable lift” in business results from personalization.
‍
‍
Unlocking deeper connections with your donors starts with personalization techniques that resonate. A simple yet powerful approach is to thank them for specific actions, such as donating, downloading a report, or attending an event. Showing appreciation makes donors feel valued, fostering loyalty and increasing the likelihood of recurring giving and higher giving.
‍
Another effective personalization strategy involves acknowledging your donors’ milestones. These can be important dates, such as birthdays or the anniversary of their first gift, as well as achievements like reaching a new giving tier or surpassing a donation goal. With 88% of donations coming from just 12% of donors on average, recognizing and retaining these loyal supporters is crucial for long-term success. Â
‍
In your individual emails, also consider personalizing your subject lines to increase open rates. By simply addressing your donor by name, you can increase the chance that your email is opened by 35%.
‍
‍
While one of the best places to communicate with your supporters is in their email inboxes, it’s important to comply with spam and privacy laws. Email compliance goes beyond avoiding fines and penalties; it’s about earning your donors’ trust and improving the effectiveness of your campaigns.
‍
The privacy landscape has become increasingly complex over the last few years, but the principle acts you need to be aware of include:
‍
‍
This can seem like a dizzying amount of information to digest, but crafting compliant nonprofit emails just takes practice—and a good internal process. By following the below best practices, you can rest easy knowing you’re sending lawful fundraising appeals that adhere to the above requirements:
‍
To craft personalized email campaigns that truly resonate with your supporters, donor segmentation is essential. This is the process of dividing your donor base into distinct groups based on shared audience characteristics. In the nonprofit world, common segmentation criteria include:
‍
Analyzing your email marketing and donor data can reveal these insights, allowing you to create meaningful and actionable audiences.
‍
‍
As a nonprofit employee, your time is precious. Instead of spending countless hours sorting through your donor data, responsive CRMs like Virtuous can automatically segment your donor base based on set rules. If you want to create a segment of donors passionate about environmental causes, for example, you can create a rule to automatically categorize donors based on their engagement with conservation-related content, such as registering for an eco-focused event.
‍
Through marketing automation, you can also trigger emails to go out to different segments at the right time. After someone subscribes to your email list or makes their first donation, it’s the perfect time to enroll them in a welcome series to introduce them to different ways they can get involved with your mission. Automated email series not only save you hours every week but can boost reply and engagement rates by 250%.
‍
‍
Once you’ve segmented your donors, the next step is to tailor your communications to align with the motivations and preferences of each unique audience. For instance, recurring donors are often more invested in your nonprofit’s mission than one-time supporters. As a result, they might appreciate more frequent and detailed updates on how their contributions are making an impact.
‍
Donor segmentation also enables you to gain a more data-driven understanding of your supporters to inform decision-making. You can narrow in on giving behavior across groups to improve your understanding of unique donors and anticipate future trends and opportunities. This means you can continually refine your messaging and overall email marketing strategy, resulting in greater engagement and ROI from each segment.
‍
‍
Selecting the right email marketing platform can make all the difference in connecting with your audience.
‍
When reviewing your options, keep in mind that your email design is just as important as your email messaging. A visually appealing email grabs attention and enhances user experience, making recipients more likely to engage and take action. On the flip side, poor design—especially on mobile—can lead to higher unsubscribe rates. This is why you need an email marketing platform with strong design capabilities.
‍
Additionally, as a nonprofit marketer, measuring the impact of your email marketing is critical. Your email provider should offer the tools to measure the KPIs for nonprofits, such as open rates, click-through rates, and conversion rates. This way, you can analyze your results, refine your approach, and better connect with supporters.
‍
‍
Platforms like Virtuous make creating visually attractive emails accessible to team members with varying levels of technical expertise. For users with limited technical knowledge, it offers a code-free, drag-and-drop interface to design branded and reusable templates in minutes. And for those with more design expertise, it provides the option to create fully customizable designs from scratch with an HTML editor.
‍
[Opportunity to add product screenshot]
‍
Virtuous also empowers you to A/B test your email designs and gauge which versions best engage your donors. You can therefore refine your overall design strategy and move forward with layouts proven to drive impact.
‍
‍
On a basic level, your email marketing platform should provide insight into key metrics, like how many donors are opening your emails and clicking on your calls to action.
‍
For an even more data-driven approach, select an email marketing tool that integrates directly with your nonprofit CRM. Responsive donor management platforms like Virtuous enable you to seamlessly unify your tech stack—from CRM to email marketing to volunteer management—into a single platform. This enables you to easily leverage information around your donors, such as giving patterns or preferred causes, to create purposeful segments and send personalized messages that drive impact.
‍
‍See how Virtuous can transform your email marketing—request a demo today and experience responsive fundraising in action.
‍
‍
A strong email marketing strategy is ultimately built on a foundation of customization, personalization, and CRM analytics.
‍
Make sure your campaigns are intentional and centered around clear objectives, such as deepening relationships with recurring supporters or re-engaging lapsed donors. To maximize impact, establish timelines that enable you to deliver the right message at the right moment. This could involve developing a drip campaign ahead of GivingTuesday  or scheduling targeted reminders leading up to an event.
‍
Don’t forget that your donors also want to connect with you on a deeper level beyond just financial contributions. Take advantage of your nonprofit data to truly understand your subscribers and craft messages that speak to them personally. By segmenting your audience into groups based on relevant criteria, you can deliver content that aligns with their unique donor journey. This approach leads to improved engagement, stronger relationships with your donors, and ultimately, increased giving.
‍
Finally, never underestimate the power of a strong subject line and eye-catching design.
‍
Approximately 64% of people decide whether to open or delete emails based solely on the subject line, so ensure that yours is optimized. An effective subject line is concise (ideally 30 to 40 characters to ensure the full subject line is visible on mobile devices), creates a sense of urgency or curiosity, and is personalized when possible. Pair this with a visually appealing email design, and you’ll not only encourage your donor to open your email but spring into action with your message.
‍
With the right combination of strategy, data, and creativity, you’ll be well on your way to enhancing your nonprofit’s email marketing and fundraising success.
‍
‍
Great nonprofit marketing teams focus on clear goals to achieve meaningful results. One of the most popular goal-setting frameworks to follow is the SMART system. This method enables you to set goals that promote growth while remaining realistic.
‍
SMART is an acronym for:
‍
While setting goals is pivotal to your nonprofit’s success, ensuring that those goals are shared across your organization is equally important. Transparent goal setting is an excellent (and fairly easy) way to strengthen team unity, motivation, and direction. Your team will have a clear sense of where they’re headed, and they’ll look forward to getting there. And don’t forget to celebrate your wins along the way.
‍
‍
Virtuous is the responsive fundraising software platform proven to help nonprofits increase generosity through personalization, data intelligence, and modern technology. Our platform’s built-in marketing tools empower you to segment your audience effectively and craft tailored messages that resonate, leading to higher engagement and greater giving.
‍
Start optimizing your campaigns with tailored email solutions that drive results for your mission—book a demo today.
